611% more revenue per user.
The year the fair had to move fully online, revenue per user rose 611%, average order value 80%, and items purchased 387%.
What stood in the way
- Growth was targeted at 45%, and the surest route was findability: turning product views into adds-to-basket.
- A large catalogue behind filter-and-scroll browsing meant high bounce and few page views, for work that is inherently visual.
- The pandemic then removed the safety net: the fair, and its tens of thousands of visitors, had to move entirely online.
What we deployed
- Intuitive search and discovery keyed to emotional preference, because how a piece feels is how it sells.
- We over-weighted the visual and semantic signals in our engine, so results answered the way customers actually respond to art.
- The channel shift held: we supported AAF’s 619% year-on-year traffic growth without the experience cracking.
Results
We helped Affordable Art Fair beat its yearly revenue target, carry its fair online for tens of thousands of visitors, and hold the experience steady while traffic grew 619% year on year.
“Visii intertwines outstanding customer experience with operational ease and results, having seen an improvement in our conversion rate to over 200% after implementation”
Affordable Art Fair
The Affordable Art Fair is the global leader in democratising the art world. From its first edition in London’s Battersea Park in ’99, AAF reaches 10 cities worldwide, welcoming over 185,000 art enthusiasts every year and sending half a million artworks to new loving homes.
