Conversion, multiplied by four.
Six months, measured against the customers who never touched it: conversion more than quadrupled, bounce cut by more than half.
What stood in the way
- Thousands of images from thousands of artists: volume and diversity that left real revenue undiscovered.
- Tagging and filters prevent overwhelm, at the price of the perfect image slipping through the cracks.
- Recommenders built on what others liked put each visitor in a box. In art, taste refuses the box.
What we deployed
- Visii Explore read each visitor’s interactions with the images to learn their taste, and made discovery personal.
- The engagement data made the impact plain wherever customers chose the visual route.
- The browse-and-search function is a site’s direct line to its customer. We made Artimage’s faster.
Visii Explore: personalised product discovery
Explore made Artimage’s experience personal and engaging, analysing customer interactions and curating results in real time.
- Conversion rate more than quadrupled
- Pages viewed more than tripled
- Average time on site more than quadrupled
- Bounce rate cut by more than half
Results
With VISII’s tools live, Artimage’s conversion rate more than quadrupled over six months, and every supporting metric moved the same direction.
“Visii have been a pleasure to work with to help Artimage improve conversions over 400%. They’ve provided technical expertise every step of the way to ensure Intuitive Commerce integrates seamlessly into our site and fulfills our customers’ needs. Visii’s Intuition AI greatly benefits artists by creating new and better ways to connect customers with their wide range of artworks.”
Artimage
Artimage is a visual artists’ rights management organisation, showcasing thousands of images from international artists and dedicated to sourcing and licensing exceptional modern and contemporary art.