71% higher revenue per session.
A 42-brand lifestyle group asked one question: against the recommendations built into one of the world’s largest commerce suites, would ours sell more? It did. By 71% per session.
What stood in the way
- Merchandising was a proven driver of conversion, and priced like one: hundreds of new products from dozens of brands arrived every week, each processed by hand.
- Offline, a changing room lets a customer dress a whole outfit in one place. Online, the same job took a dozen open tabs.
- Co-ords and complementary items, the heart of a lifestyle offer, sat stranded in unstructured brand feeds.
What we deployed
- Cross-category merchandising that ran autonomously, at the pace the feed actually arrived.
- Visii Shelves: on-page journeys that assembled the look around the product being viewed. The changing-room job, done online.
- A pipeline that turned unstructured feed data into conversion-ready insight a marketplace could act on.
Visii Shelves: merchandising and the online changing room
Azadea brought us in to solve co-ords and complementary items, grow engagement, raise average order value and push conversion up.
- 71% higher revenue
- 170% higher click-through rate
- 370% longer session time
- 131% more page views
- 100% satisfaction in qualitative customer feedback
Results
We deployed Visii Shelves, our merchandising engine, on live traffic, head to head with the incumbent recommendation service. Revenue per session, click-through and time on site all moved at once.
“Compared to our Einstein recommendations, Visii’s recommendations drastically increased the pages visited, time spent onsite, click-through rate and revenue.”
Azadea
Azadea is a leading Middle East lifestyle company, representing over 42 internationally recognised brands across the region. The work shown here ran while Azadea was a VISII client.