25% more revenue. 66% ahead of the market leader.
Pamono ran three engines on live traffic: their own, the world’s number-one personalisation provider, and ours. Ours returned 25% more total revenue, 66% ahead of the leader’s uplift.
What stood in the way
- Pamono’s customers arrive for inspiration among one-of-a-kind pieces, and leave the moment inspiration turns into searching.
- Recommending “more like this” fails a catalogue where every piece is unique.
- GDPR had just removed the industry’s crutch: personalisation built on stored visitor history.
What we deployed
- Our position is simple: if a customer can think of it and it exists in the catalogue, they should reach it in moments.
- We read the visual appeal of each piece together with its description, in-session behaviour and context (weather included), and personalise from that. No stored history required.
- On Pamono’s KPIs, that combination beat every engine it faced.
Personalised product discovery
Pamono needed the most sophisticated personalised experience GDPR allows, without slowing the hunt for inspiration.
- 25% increase in total revenue
- 300% more relevant recommendations across the entire site
- 26% new revenue from sold-out pages
- 35% higher conversion on product listing pages
- 66% outperformance of the number one: a 25% uplift against their 15%
Results
The test that settles arguments: same site, same period, three engines. We generated a 25% uplift in total revenue against the leader’s 15%, with GDPR fully intact.
“Whatever your industry, Visii are the go-to guys to figure out the magic sauce for your sales. They drove ours higher by 25%, beating all competition and never compromise on customer privacy.”
Pamono
Pamono is the go-to marketplace for vintage and contemporary furniture, with over 200k unique pieces for sale from over 1,940 designers and makers.