Over 47% of buyers used VISII on the way to purchase.
An A/B on the browse page, with and without us: 12% more purchases at 91% confidence, and an 11× return on the fee.
What stood in the way
- Millions of artworks, photographs and sculptures, diverse enough that new work could go undiscovered for days after upload.
- Keyword search and drop-down filters struggle with work that is, above all, aesthetic: hard to tag, harder to describe.
- Typical recommenders put every visitor in a box: “also by this artist”, “customers also viewed”. Taste is personal; boxes are not.
What we deployed
- Visii Explore read each customer’s interactions to understand personal preference, and made browse-and-search discovery easier and more engaging.
- Visii Similar generated instant, visually similar recommendations for each customer, with no data collection and no recommender training.
- Both shipped into the existing gallery experience, tuned with Saatchi Art’s own team.
Visii Explore: personalised product discovery
Explore narrows results in real time from customer interactions, so buyers see what they want without pages of scrolling, tags or filters.
- 12.0% more purchases, at 91% confidence
- 11× return on investment
- Over 47% of purchasing visitors chose to use VISII on the way
Results
After integration, over 47% of visitors who went on to buy used VISII first. When the tool is optional and nearly half of Saatchi’s buyers chose it, that is its own verdict.
“After demoing several products, Visii’s was the best. To boot, we could tweak the algorithms and front-end solutions to make Intuition AI a high-converting addition to our online gallery.”
Saatchi Art
Saatchi Art is one of the world’s largest international online art galleries, where artists in over 80 countries exhibit and sell their work directly to customers.